Category Archives: AI
SEO vs AI Search: The AI Search Holiday Special
I was invited to Edward Strum’s podcast, The Edward Show, for a two-hour holiday roundtable on the future of AI and SEO alongside David Quaid and Gagan Ghotra. We dug into what actually changed in search in 2025, what stayed the same, and how much noise and disinformation has crept into the industry. GEO, AEO…
What Is Query Fan Out & Why Is It Important For AI Search?
If you want to show up in AI search results, you need to understand something called query fan-out. Most people assume AI tools process a search query the same way traditional search engines do — by looking at a single phrase and returning results. That’s no longer how it works. AI-driven search systems like Google…