# Harpreet Singh - SEO Consultant

> SEO Consultant - Harpreet Singh


## Posts

- [SEO vs AI Search: The AI Search Holiday Special](https://harpsdigital.com/seo-vs-ai-search-podcast/): I was invited to Edward Strum’s podcast, The Edward Show, for a two-hour holiday roundtable on the future of AI and SEO alongside David Quaid and Gagan Ghotra. We dug into what actually changed in search in 2025, what stayed the same, and how much noise and disinformation has crept into the industry. GEO, AEO and “AI SEO” We talked about why “Generative Engine Optimization” (GEO), “Answer Engine Optimization” (AEO), and “AI SEO” are mostly rebrands of classic SEO, not truly separate disciplines. Large language models and AI search products still lean on traditional search indexes like Google for crawling,...Read More
- [What Is Query Fan Out & Why Is It Important For AI Search?](https://harpsdigital.com/what-is-query-fan-out-and-why-is-it-important-for-ai-search/): If you want to show up in AI search results, you need to understand something called query fan-out. Most people assume AI tools process a search query the same way traditional search engines do — by looking at a single phrase and returning results. That’s no longer how it works. AI-driven search systems like Google AI Mode, ChatGPT, and Perplexity don’t just evaluate one query. They expand it behind the scenes, running multiple related searches at the same time, then combining those results into a single answer. This is the foundation of how AI search works today. What Is a...Read More
- [You [May] Be able to See How AI Is Using Google and Bing To Give You AI Answers](https://harpsdigital.com/ai-in-google-search-console/): I think I’m on to something. Something strange is happening in Search Console and Bing Webmaster Tools. I could be wrong, but the patterns are clear.  SEOs I need you to go into Search Console and either prove me wrong or back me up.  It started with a few search queries that didn’t feel human.  They were too long. Too structured. Too formal.  Almost like someone had pasted an assignment or research prompt directly into the search bar. But what if that’s exactly what happened? Is it a person? Or is it AI? Is it an AI assistant? Is it...Read More
- [How To Create Your Own Calculator in ChatGPT (Full Prompt + Template)](https://harpsdigital.com/how-to-create-a-calculator-with-chatgpt/): Want to make your own tools with AI? I’m going to give you a prompt (and a template) for making your own calculator, and quiz. First, let’s start with the calculator: Use this prompt & Paste it into ChatGPT to create your very own mortgage calculator: “Create a Mortgage Calculator in HTML, CSS, and JavaScript using this structure:” A white container (max-width: 500px) with a your colour title bar (#your hex code here). Three input fields: Loan Amount ($) Annual Interest Rate (%) Loan Term (Years) An your colour “Calculate” button (#hex code here). A result display area that shows:...Read More
- [Here's How I Used AI To Score 100% On My Canadian Citizenship Test (+ A Free Practice Test For You To Try)](https://harpsdigital.com/canadian-citizenship-practice-test/): Growing up in England and walking the streets of Leicester, I never really thought I’d move to Canada. Six and a half years after I made the trip from LHR > YVR, I’m officially a Canadian. On my journey to becoming a Canadian, I had to take a Citizenship test. Enter AI. I used AI to help me practice for the test, and in the end, I passed with 100%. I’m not one for bragging, but that’s probably a much better score than some people who use a hashtag that rhymes with #trucktrudeau on Social Media would get. Anyway, I...Read More
- [Excel For SEO: 10 Essential Spreadsheet Formulas & Functions You Need To Know](https://harpsdigital.com/spreadsheet-formulas-functions-for-seo/): Learn 10 spreadsheet functions and formulas that will help you get your SEO work done faster! 
- [How To Perform An SEO Audit For Free in 11 Easy Steps [Ultimate Guide For Beginners]](https://harpsdigital.com/how-to-do-an-seo-audit-for-free/): Did you know you can get started with SEO for free? Check out this guide and see how you can perform an SEO audit! 
- [Improving Salience Scores: A Practical Guide To Going From 0.0 to 1.0 [Boosting Traffic, Leads & Revenue]](https://harpsdigital.com/improving-salience-scores/): You could generate more traffic, leads & revenue by improving your salience score. In this article I'll show you how! 
- [Faceted Navigation For SEO: How To Use It To Your Advantage(With Real World Examples)](https://harpsdigital.com/faceted-navigation/): Learn how you can use faceted navigation to your advantage. Explore the benefits, and see real world examples of how you can manage any issues that arise.
- [Mastering The Art Of Keyword Research [A Practical Guide To Teach You The Secret Sauce Behind a Profitable Blog]](https://harpsdigital.com/how-to-do-keyword-research-for-seo/): A content hub, resource center, learning section, (a blog), or whatever you want to call it for an E-commerce store or SaaS business can be one of the most important sections of your website. It has the potential to drive hundreds, thousands, and even millions of dollars in revenue. You can trust me with this statement –  I’ve helped brands turn their blog into revenue and lead generating machines, but this is only possible if you target the right keywords, and then create the right type of content for those keywords.  Today I’m going to give you the secret sauce. ...Read More
- [Free SEO Audit & Recommendations Template](https://harpsdigital.com/free-seo-audit-template/): Download this free SEO audit and recommendations template. Give your clients a stunning, actionable SEO audit!
- [Free Keyword Research Template](https://harpsdigital.com/keyword-research-template/): Organize your keyword research with this free template - available in both Excel and Google Sheets. Organize your keywords, improve your site's traffic and revenue today!

## Pages

- [SEO Training & Workshops](https://harpsdigital.com/seo-training-workshops/): Free SEO Events, Workshops & Training Here’s a list of upcoming events – I’ll be talking about the latest topics in SEO and the world of digital marketing. I’ll also be inviting guest speakers to share their knowledge and insights.
- [Let's Talk](https://harpsdigital.com/seo-consultation/): Trusted By Brands You Know and Love Work With Harpreet
- [Privacy Policy](https://harpsdigital.com/privacy-policy/): Last updated: January 01, 2023 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. Interpretation and Definitions Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of...Read More
- [Grow Your Organic Search Traffic and Revenue](https://harpsdigital.com/seo-services/): Grow Your Organic Search Traffic and Revenue SEO Services SEO is constantly evolving and changing – as the online landscape continues to shift you need SEO services from a trusted professional. I’ve helped many companies – large and small in improving their organic search performance, recover from algorithm updates, build out winning e-commerce SEO strategies and create exceptional, authoritative content. Learn more about some of the services that I offer below! All plans start at $500 per month (no contract necessary). SEO Audits 🔎 Get solution driven, actionable audits that drive your website forward. SEO Strategy 📈 Start-up, scale-up, or...Read More
- [SEO Consultant – Harpreet Singh Chatha](https://harpsdigital.com/)
- [Level Up Your SEO Game](https://harpsdigital.com/level-up/): What I’m Learning, Testing, and Sharing Here I share my latest experiments, learnings, and actionable SEO and AI SEO tips. You’ll see everything I test, break, and rebuild. You’ll also find strategies that blend SEO with content marketing, analytics, and growth, all aimed at helping brands get found and drive results.
- [Blog](https://harpsdigital.com/blog/): Content Marketing 25 Jul 2023 Improving Salience Scores: A Practical Guide To Going From 0.0 to 1.0 [Boosting Traffic, Leads & Revenue] Content Marketing 25 Jul 2023 The Secret Sauce Behind a Profitable Blog: Mastering The Art Of Keyword Research [A Practical Guide] E-Commerce 11 Mar 2023 Faceted Navigation For SEO: How To Use It To Your Advantage(With Real World Examples) Content Marketing 17 Feb 2023 Real Estate SEO: 8 Tips To Help You Get Started Free SEO Templates 31 Jan 2023 Free SEO Audit & Recommendations Template Free SEO Templates 30 Jan 2023 Free Keyword Research Template Technical SEO...Read More


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