Campaign details

Website URL * Any existing query string and #hash are kept.

utm_source * Where the traffic comes from

utm_medium * The type of channel

utm_campaign * The campaign, promotion or launch name

utm_term Optional, paid keyword

utm_content Optional, to tell ads or links apart

Clean up

Convert to lowercase (GA4 treats Email and email as different values)

Replace spaces with

Tagged URL

GA4 needs utm_source, utm_medium and utm_campaign to attribute a visit to your campaign. utm_term and utm_content are optional.

Recent links

Links you copy or download are saved here, in this browser only.